WORK
User Experience Upgrades: My Design Odyssey Across Different Industries
Zomato
Product Designer
May 2024- Present
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LARGE ORDER PLANNER
Scaling party orders through Gen-AI curated menus and smart restaurant recommendations
I drove the design vision and execution for Zomato’s Large Order Planner—crafting the user flow, wireframes, and high-fidelity designs from scratch. The feature transformed how users planned group orders, helping Zomato hit an all-time high of ₹80 crore in festive GMV and setting a new benchmark for scale and conversion in this category.
QUICK
Sspecialized feature that ensures meals reach customers within 10 minutes by focusing on dishes with minimal preparation time. It meets the needs of busy users through tighter delivery zones and a curated, fast-prep menu.
Improved discoverability of the Quick Delivery feature (formerly Instant) across the app by introducing strategic entry points and contextual nudges, leading to increased user awareness and adoption from 2% to 15%
FLASH SALES
Flash Sales is a time-sensitive discount feature offering up to 50% off on selected items during peak meal hours to boost order volume. It creates urgency and drives conversions by surfacing irresistible deals at just the right moment.
Conceptualized and designed the Flash Sales experience from scratch, crafting the flow to highlight urgency and relevance during key meal times. This drove significant engagement and contributed to 15% of Zomato’s overall order value
ORDER STATUS
The Order Status page on Zomato provides real-time updates on order progress, from confirmation to delivery. It includes components like live tracking, customer and order details, delivery partner info, tipping options, and a shareable status snippet.
Redesigned the Order Status screen to streamline customer details, order info, and tipping interactions for better usability and clarity. This led to higher engagement with key actions—share via snippet jumped from 42% to 87.7%, and address/contact edits saw measurable adoption increases.
HEALTHY
The redesigned Healthy section on Zomato offers a curated, goal-based experience for health-conscious users, moving from a generic dish-first approach to a more personalized journey. It features advanced filters, nutrient breakdowns, and quick links like Low Calorie or High Protein to match specific dietary needs.
I reimagined the Healthy section to better align with users’ dietary goals by restructuring the flow, refining content strategy, and collaborating closely with supply and nutrition teams. The redesigned experience is currently in pre-launch, set to offer a more purposeful and guided food discovery journey.
Zee
Product Designer
Jun 2023- Mar 2024
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FOR YOU
Enabled content discovery through AI-Driven content curation. Check out the full case study with a deep dive in the process here.
Crafted a personalization powerhouse for Zee5- a complete revamp of the "For You" page using Gen-AI capability across all platforms (Mobile, PWA & CTV) which helped increase the viewership by 68%.
INFINITE SCROLL
Redesigned Search Landing with personalized filters & masonry grid for a more intuitive browsing experience.
Crafted an elevated content browsing experience for the Search Landing page. The goal was to present the Search page as a place for streamlined browsing by giving the user demographic-based personalized filters and a masonry-style grid to differentiate between content types.
GAMES TOURNAMENT
Conceptualized and designed the tournament experience for the Games section to increase user engagement in Zee5
From concept to execution, I focused on creating a visually appealing and user-friendly experience that would keep Zee5 users hooked on the competitive spirit and increase game sessions.
EPISODIC NAVIGATION
Optimized video consumption page for TV Shows by introducing a content-specific section for easy navigation
With 100s of episodes and related content available for the users per TV Show, it gets hard to find what they need. To solve this, I came up with multiple concepts to solve episodic navigation and improve related content discovery.
KARAOKE APP
Designed a full-fledged Karaoke app in a week through rapid co-creation to introduce new voice filter capability
This intense sprint required rapid ideation and collaboration. We focused on core functionalities like song selection, lyric display, and voice filter features, while ensuring a user-friendly interface that would get anyone belting out their favorite tunes in no time.
FabHotels
UX Designer
Jan 2023- May 2023
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FabHotels Design System
To streamline design and elevate the user experience, I built a comprehensive Design Language System (DLS).
This system established a unified visual language with reusable components, design guidelines, and best practices, ensuring brand consistency and a smoother user journey across the FabHotels mobile app.
TravelPlus Login Page
FabHotel's TravelPlus B2B login got a makeover! Now it's so smooth, logging in will be your favorite business trip.
Created a new login page for the B2B platform "TravelPlus", which streamlined the user login process and reduced login errors by 15%, by conducting user testing and iterating on the design based on feedback.
UX Audit
FabHotel app under the microscope! UX audit preps on to ensure a stellar user journey.
This involved employing industry-standard methods like heatmaps to visualize user interaction patterns and evaluating the app's usability against the heuristics principles for user interface design. This comprehensive approach allowed us to identify areas for improvement and optimize the user experience for FabHotel's mobile app users.
NIFT
Master of Design
Aug 2021- May 2023
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Music festival app design
User-centered music festival experience: From conceptualization to interactive prototypes, this project tackles attendee pain points through design thinking.
This project explores crafting a seamless music festival experience through user research and iterative design. The most promising ideas were translated into interactive prototypes, enabling us to refine and validate the user experience.
Fujifilm app redesign
Case study on complete revamp of Fujifilm's Camera Remote application and brand redesign
This case study dives deep into the revitalization of Fujifilm's Camera Remote application. This involved a comprehensive design process, encompassing user research, interface design refresh, and the creation of a cohesive visual language that aligns with Fujifilm's brand image.
Trendbook 2023
A magazine on Trend Research and Forecasting for the year 2023
In a unique time capsule project, we envisioned the future of trends by crafting a magazine in 2022 that predicts what will resonate with audiences in 2023. Through in-depth research and trend analysis, we curated content that explores the themes, styles, and innovations poised to capture attention in the coming year.
